“People First,
Profits Second.”
and you should t
oo
We Have an Unapologetic Mentality of
Grow revenues predictably?
Create a motivated team?
Build processes that perform?
Grow revenues predictably?
Create a motivated team?
Build processes that perform?
Grow revenues predictably?
Create a motivated team?
Build processes that perform?
meet alyssa
As a current CEO or senior leader, you’ve probably landed here in search of my track record in sales. I get it; it’s instinct! You want to understand the tangible results of my 15+ years in sales and sales leadership. You want to measure my competency and capabilities, so you’re naturally curious about:
t
he founder
In a Head of Sales role, I led a team that produced 75% growth over 3 years, scaling to $22M in revenue.
My ability to increase revenue
As a Senior Director of Sales, I helped launch a new segment of business that contributed to 31% of the company’s overall revenue in its first year.
My ability to quickly learn new industries
I built out a top-of-funnel function that increased the pipeline by 650% over 1.5 quarters as a consultant for a pre-seed start-up.
My ability to bring in more qualified opportunities
While consulting for a SaaS organization, I put processes and trainings in place that grew a predictable 10% week-over-week growth.
My ability to improve sales skills on your team
As a consultant for an exploding start-up, rebuilt sales model to put the company on track for a Series A raise by the end of 2023
My ability to build a sales model
As a consultant for a start up, increased average contract value by 60% over 90 days.
My ability to drive change in behavior
meet alyssa
But I’m so much more than my numbers. I’m also Alyssa, the girl mom x2 to Cassidy and Chloe (hence, Casslo). The New Jersey girl who would choose mountains over beaches 9 times out of 10. The world traveler (whose favorite places are Israel and South Africa), and the lover of all things creative. The one who also (fun fact!) watched The Jonas Brothers perform at prom before they were famous.
While it’s easy to fall into a metrics-first mindset, it’s the people-first mentality that actually creates the best results.
t
he human
A People-First Process
When you hire The Casslo Group, you’re giving your leadership the tools, resources, and processes they need to drive sales while leading inspired teams.
Whether you choose our sales consulting or leadership coaching services (or both!), you’ll be able to put people-first processes in place that leverage individual strengths, passions, and well-being for maximum results.
Lower attrition among top performers.
Higher employee satisfaction scores.
Overperformance to sales goals and quotas.
Lower attrition among top performers.
Higher employee satisfaction scores.
Overperformance to sales goals and quotas.
Lower attrition among top performers.
Higher employee satisfaction scores.
Overperformance to sales goals and quotas.
These are our goals for your organization, and here's how we do it.
Unlike typical consultants, we are deeply hands-on. While we bring proven frameworks and extensive experience to the table, we don't believe in a one-size-fits-all approach. You don’t fit into a mold, so why should your strategies? Instead, we immerse ourselves in understanding your business, working alongside you as an integral member of your team throughout the engagement.
Implement a forecasting model that will accurately predict your business
Write scripts and supporting materials for each stage in the process
Set key performance indicators with a clear plan of how your team achieves those KPIs
Build a sales model with you that will set ambitious yet realistic targets for your team to achieve
Clearly identify and define each stage of the sales process
The Casslo SaaSMo
Build out a hiring profile specific to your company and then train interviewers on how to conduct their screenings and what to look for in sales candidates
How to Hire Bootcamp
We’ll create strategies to improve existing talent performance or help you move talent off the team through performance improvement plans
How to Empower Current Talent
Train the team on each stage of the process we defined (discovery, demo, negotiation)
Sharpen Sales Skills
Evaluate how the team applies trainings through 1:1 coaching